Every now and then I need to remind myself of one very helpful thing:
You do not have to be on every social media site.
And neither do you. Yes, I receive all the research and new things pop into my in-box or twitter feed about this platform and its reach, etc.
But the truth is that an effective social media presence is a matter of quality and consistency over spread.
Just like physical products – we as consumers would prefer you make one awesome product then ten so-so, half-attended to items.
So relax in your holiday marketing outreach and 2018 planning. Pick 2-3 social media platforms to consistently share and develop rapport with current and prospective customers.
We don’t have to be everywhere. But let’s make where we are great.
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