Helping member associations reach new heights through their marketing.
It’s very easy to waste time and money on ineffective promotional activities when you’re working without a clear plan for your branding and marketing.
I’ve been guiding organizations for over 20 years through the marketing wilds, helping them to navigate the best path forward for their brand to thrive. I’d love to help you too.
Imagine having time to get through your to-do list, time to develop a robust promotional campaign and actual time to review past results to improve the next.
DOWNLOAD YOUR BRAND CONSISTENCY CHECKLIST
The best marketing acts like a conversation because it is one.
I believe the strongest campaigns are those that are emotionally compelling vs hard selling; shared across multiple platforms and using a game plan of consistency to lift a brand above the marketplace din.
You can save time, money and sanity by having an expert who understands the benefits and features of different marketing channels as well as thinks strategically to tie them all together into an effective plan for your organization.
I take a big picture approach to marketing. We aren’t just making a logo or brochure; we’re reinforcing why people should believe in your brand and your organization. I’ll work with you to define your message and mix it into all that you do — emails, website, membership renewals and more.
AUDITS & ANALYTICS
BRAND PATH STRATEGY
CONTENT ACTION PLANS
aka the khaki giraffe
Marketing Director. Senior Account Manager. Website Producer. Creative Director. No matter the title I’ve held the self-motivation, curiosity and desire to exceed expectations has remained constant through my career.
I use my expertise as a marketing strategist, brand builder, project manager and graphic designer to help locally-owned independent businesses clarify their identity, reach goals, and engage desired audiences.
Skilled at both “old school” and digital marketing, I work with my clients to develop clear brand paths that take in available resources, budgets and their customer “points of conversation” for success – more interest, more customers, more sales.
insights and ideas
Maximizing Your Membership Engagement: The Power of a Mid-Year Message
One of the content marketing items I typically recommend to association clients is the creation of a mid-year message from...
Repurpose Your Infographics: Five Ways to Extend the Lifespan of Visual Content
A popular content marketing tool for years, infographics are visually appealing, easy to digest, and highly shareable. But...
Boosting Your Association’s Email Open Rates with These Six Content Tips
Email is a powerful and effective tool for associations to reach out to their members with pertinent information. However,...
Test drive my thinking with a free mini audit
More than half of marketers say their biggest challenges are generating traffic and leads. Allow me to audit your website and give you some free, actionable feedback that can help you improve conversions and increase leads.