Transforming Data into Compelling Stories
Our work lives today overflow with data and the ability to effectively communicate insights from raw numbers has become increasingly valuable. When done right, data storytelling can transform your raw numbers into...
Scheduling for Success: Creating a Content Calendar for Your Organization
A content calendar is an essential tool for any organization looking to be proactive and stay on top of their content creation efforts. By using a content calendar, you can streamline your workflow, ensure consistency...
Writing Welcome Emails that Wow: Tips for Engaging New Members
When it comes to welcoming new members to your member association, a well-crafted introduction email series can make all the difference. According to an Experian study, welcome emails have an average open rate of...
Celebrating Brilliance: 8 Ways to Honor and Recognize Member Achievements
Recognizing your members’ achievements is a crucial aspect of fostering a positive and thriving community within your association. Acknowledging not only highlights their hard work and dedication, but also creates a...
The Power of Visual Storytelling: Turning Text-Heavy Slides into Engaging Presentations
Attention spans are dwindling. Information overload is the norm. The power of visual storytelling has become more important than ever. By combining the power of visuals with a well-crafted narrative, you can create...
Rooted for Success: A Fresh Approach to Understanding the Member Life Cycle
The field of marketing can be overwhelming with its ever-growing array of terminology and jargon. To simplify matters for my clients, I often use analogies and metaphors to help provide a memorable picture. One...
Mastering Content Curation for LinkedIn
Content curation presents a wonderful opportunity to position your association as an insightful industry expert, provide high-interest resources, and improve engagement with your key audiences. By carefully selecting...
About Me
Hello, I'm Jeny. With more than 20 years of experience in marketing strategy, brand positioning, and content development, I collaborate with clients to develop strategies and action plans to streamline their marketing and achieve their goals.