One of the content marketing items I typically recommend to association clients is the creation of a mid-year message from leadership. Similar to...
Maximizing Your Membership Engagement: The Power of a Mid-Year Message
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Archive
"Blog"
Repurpose Your Infographics: Five Ways to Extend the Lifespan of Visual Content
A popular content marketing tool for years, infographics are visually appealing, easy to digest, and highly shareable. But creating an infographic...
Boosting Your Association’s Email Open Rates with These Six Content Tips
Email is a powerful and effective tool for associations to reach out to their members with pertinent information. However, with the influx of emails...
The Power of Storytelling in Content Marketing for Member Associations
Embrace the art of storytelling and build lasting connections with your members.
Why Evergreen Content is Key to Consistent Social Media Success and Your Sanity
I am a huge believer in evergreen content and that it should be an integral part of any content strategy, as it offers numerous benefits that can...
Shining the Showcase Spotlight on Your Association’s Board and Thought Leaders
Every association needs to establish a strong online presence to stay relevant and competitive. The challenge lies in making yours stand out. One...
About Me
Hello, I'm Jeny. With more than 20 years’ experience in marketing strategy, brand positioning, and content development, I collaborate with clients to develop stragies and action plans to streamline their marketing and improve their sales.