Transforming Data into Compelling Stories
Our work lives today overflow with data and the ability to effectively communicate insights from raw numbers has become increasingly valuable. When...
Scheduling for Success: Creating a Content Calendar for Your Organization
A content calendar is an essential tool for any organization looking to be proactive and stay on top of their content creation efforts. By using a...
Writing Welcome Emails that Wow: Tips for Engaging New Members
When it comes to welcoming new members to your member association, a well-crafted introduction email series can make all the difference. According...
Celebrating Brilliance: 8 Ways to Honor and Recognize Member Achievements
Recognizing your members’ achievements is a crucial aspect of fostering a positive and thriving community within your association. Acknowledging not...
The Power of Visual Storytelling: Turning Text-Heavy Slides into Engaging Presentations
Attention spans are dwindling. Information overload is the norm. The power of visual storytelling has become more important than ever. By combining...
Rooted for Success: A Fresh Approach to Understanding the Member Life Cycle
The field of marketing can be overwhelming with its ever-growing array of terminology and jargon. To simplify matters for my clients, I often use...
About Me
Hello, I'm Jeny. With more than 20 years of experience in marketing strategy, brand positioning, and content development, I collaborate with clients to develop strategies and action plans to streamline their marketing and achieve their goals.