Blog
Transforming Data into Compelling Stories
Our work lives today overflow with data and the ability to effectively communicate insights from raw numbers has become increasingly valuable. When done right, data storytelling can transform your raw numbers into meaningful and impactful stories that drive action and...
Scheduling for Success: Creating a Content Calendar for Your Organization
A content calendar is an essential tool for any organization looking to be proactive and stay on top of their content creation efforts. By using a content calendar, you can streamline your workflow, ensure consistency in your messaging, and improve overall content...
Writing Welcome Emails that Wow: Tips for Engaging New Members
When it comes to welcoming new members to your member association, a well-crafted introduction email series can make all the difference. According to an Experian study, welcome emails have an average open rate of 58.7%, compared to a 14.8% open rate for other types of...
Celebrating Brilliance: 8 Ways to Honor and Recognize Member Achievements
Recognizing your members’ achievements is a crucial aspect of fostering a positive and thriving community within your association. Acknowledging not only highlights their hard work and dedication, but also creates a stronger sense of belonging for those members. When...
The Power of Visual Storytelling: Turning Text-Heavy Slides into Engaging Presentations
Attention spans are dwindling. Information overload is the norm. The power of visual storytelling has become more important than ever. By combining the power of visuals with a well-crafted narrative, you can create presentations that not only inform but also inspire...
Rooted for Success: A Fresh Approach to Understanding the Member Life Cycle
The field of marketing can be overwhelming with its ever-growing array of terminology and jargon. To simplify matters for my clients, I often use analogies and metaphors to help provide a memorable picture. One specific challenge is explaining the marketing funnel or...
Mastering Content Curation for LinkedIn
Content curation presents a wonderful opportunity to position your association as an insightful industry expert, provide high-interest resources, and improve engagement with your key audiences. By carefully selecting and sharing content from trusted sources, you can...
Maximizing Your Membership Engagement: The Power of a Mid-Year Message
One of the content marketing items I typically recommend to association clients is the creation of a mid-year message from leadership. Similar to the traditional, end of year "thanks for being a member" message that many associations send out, a mid-year communication...
Repurpose Your Infographics: Five Ways to Extend the Lifespan of Visual Content
A popular content marketing tool for years, infographics are visually appealing, easy to digest, and highly shareable. But creating an infographic can be a time-consuming and expensive process for your content team. It can take weeks or even months to research,...
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