Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp must equal or exceed those flowing out, will eventually fail. There are two sides to the equation, revenue — the money coming in, and expense — the money flowing out. This article focuses on the primary revenue driver — marketing. The following twelve tips are intended to help every camp improve its marketing, and thereby generate more revenue.
1. Exceed the Expectations of Current Campers and Camp Families
As Gary Forster, former YMCA of the USA camping specialist, has pointed out, “Camps are “inside-out marketers,” i.e., suppliers of relationship-oriented experiences and personal services for which the most credible advertisements are personal endorsements from satisfied members.” To create raving fans, who will give you those endorsements, you can’t just meet expectations — you need to exceed them with the quality of your service, communication, and attention to every detail. Here are a couple of examples to illustrate how this can easily be done. On the first or second night of camp, telephone parents of first-time campers, and let them know that their child arrived safely and is doing well. Another example would be to call parents unexpectedly to let them know when their child has done something noteworthy. The good will generated by exceeding expectations
is well worth the time expended.
2. Know Your Competition
Identify the three to six camps with whom you most frequently compete. Objectively compare them to your own — comparing every aspect of your camp with each competitor. What makes your camp unique? Where do you offer advanced or enhanced programming? Knowing where your strengths are can assist you when you meet a prospect who is also considering one of your competitors. Without referencing the competitor, highlight the areas in which you surpass that competitor. For example, if your day camp offers air-conditioned buses, and the competition does not, highlight your air-conditioned buses. Emphasize the favorable comparisons in all aspects of your marketing, including your brochures and Web site.
3. Plan Camp Tours From Start to Finish
When it comes to tours, leave nothing to chance. Plan the greeting, the tour guide’s appearance, subjects to be addressed proactively, camper and staff interactions, and, of course, the route. Every tour guide should be trained to follow the plan. Be sure that the plan addresses the following:
First Impressions — Control first impressions. Be sure that the initial contact or greeter for camp tours provides prospective families with a sense of security and professionalism. Make sure the greeter is easily identified as camp staff by a uniform or camp shirt. Have him or her competently check names and confirm arrivals and tour times. Make families feel warmly welcomed, while at the same time, make them feel as though this is an acceptable place to leave their children. This message needs to be consistently conveyed throughout the greeting area. For example, if you provide refreshments (recommended), be sure that healthy options and not junk food and high-calorie sodas are available.
Preempt “Hot Button” Issues — Certain topics are always on a family’s mind, whether verbalized or not. Don’t wait for these “hot button” topics to surface. Address them head-on. For example, most prospective day camp families are concerned about transportation. Raise the issue by saying something like, “Let’s talk about transportation.” Most overnight camp families are concerned about separation issues. Discuss how the camp handles homesickness and related issues.
Show Off Your Camp — The tour route should show off busy areas that always look great. If you want to show a bunk, show the newest one or one that wins inspection every week. Of course, don’t hide anything. If a family asks to see something, show it to them. But don’t ever purposefully show off an eyesore.
Let the Camp Speak for Itself — Today’s families want to observe and form their own opinions. Let them. Once you’ve determined what they will see, don’t tell them what they should be thinking or feed them conclusions such as, “We are the best at ___.” Let them observe how you, your campers, and staff interact. Augment their observations with information that they cannot gather on their own.
Encourage Interaction With Campers and Staff — Stop and talk to campers and staff, particularly those who request your attention. This communicates that your campers take precedence over your marketing efforts. Also, encourage your visitors to interact with, and question, campers and staff. Don’t worry about the answers. Camper and staff members will not purposely embarrass a tour guide.
Follow Up — Send every tour participant a handwritten, thank-you note expressing your delight at meeting them and offering to answer any additional questions or concerns.
Measure and Adjust — Track each tour guide’s enrollment rate and adjust your tours accordingly. If one tour guide converts 75 percent of his or her tours, and another converts 25 percent, assign the former as many tours as possible. Check enrollment percentages on various tour dates. Determine if you are more likely to enroll campers who toured on weekends or weekdays, on regular program days or special days. Adjust accordingly.
4. Embrace Parent Visitation as a Great Marketing Opportunity
Most camps have some form of parent visitation, whether a drop-off or pick-up day, an end-of-session or evening interactive program, or a mid-session “visiting day.” Some camp directors consider visiting day a chore and can’t wait for it to end, anticipating parent complaints and fearing an inability to remember names. While certainly stressful, parent visitation is also the single best opportunity for positive, face-to-face contact with camp families. Apart from a pre-enrollment tour or an in-home visit, parent visitation is the camp’s only opportunity to see parents, and can be one of your best marketing tools — impressing camp families and fostering positive word-of-mouth. Here are some ways to make the most of this marketing opportunity.
According to Dale Carnegie’s seminal work, How to Win Friends and Influence People, a person’s name is, to that person, the most beautiful sound in the world. Unfortunately, not even the greatest memory wiz can remember every parent’s name. Make this a non-issue by having your staff hand out nametags or badges showing each visitor’s first and last name, their child’s name, and the child’s group.
Organize camp or group-wide activities to avoid the most common visiting day complaint — too much downtime. Schedule camper performances, a campfire, a camp meeting, or camp sing. Determine how you can put your best foot forward. Then do it.
Plan creatively. The old “visiting day” plan was to run a regular schedule and require parents to follow their child from activity to activity. This had two unintended results — bored parents and kids who skipped classes, leaving them sparsely attended and unimpressive. Try something different. Treat visiting day like a new special event. Think out of the box and come up with ways to impress your parents not simply tolerate them. For example, plan fun events that encourage parents to participate, such as relay races or lip synching contests.
Park the cars out of view. Camps with limited parking often stuff cars into every available nook and cranny making the campus look like a giant tailgate party. Park cars in an out-of-the-way spot or off-site so that your families experience the same scenery as their children. If necessary, provide a shuttle to and from the campus.
Don’t let parents or grandparents come and go as they please. Open visitation has two consequences. First, the camp loses control over the experience. Second, the frequent visiting interferes with the camp program.
5. The Bus to Camp Is Your First Impression; Make It Good
Marketing professionals agree that first and last impressions are the most impactful. The first bus ride to camp, whether to day or overnight camp, is hugely important, particularly for first-time campers. Here are some tips for improving the quality of the bus ride to resident camp, some of which also apply to the initial day camp bus ride.
Communicate with parents before the summer introducing the bus leader.
Choose bus counselors who are friendly and outgoing. Make sure your bus counselors wear name tags and introduce themselves to every camp family.
Provide the bus leader with a list of new campers and make sure they receive special attention.
Assign seats. The most common, precamp fear of both first-time and long-time campers is being without a seat mate. Don’t let that be an option.
All camp buses should have at least one sign displaying the camp’s name. The signs should be professional (not scrawled by hand) and should include the camp name and logo.
Bring umbrellas if the weather forecast shows a chance of rain.
Camp staff should wear camp logoed clothing and nametags. They should tuck in their shirts and wear proper footwear — sneakers or shoes,
no flip flops.
Give every camper a name tag when she arrives. Name tags can be used to check in campers.
Don’t assign a nurse to collect meds and oversee the bus. One person can’t do both.
Depart on time. Camp families should be rewarded for arriving on time, not punished because stragglers arrive late. If you are uncomfortable leaving stragglers to make their own way up to camp, send an extra van.
Let parents know before camp that you will follow these protocols. This will ease their anxiety and increase their confidence in your camp.
6. The Bus Ride Home
Apart from a safe arrival, the most important aspect of the bus ride home is the timing of the arrival. Imagine a parent’s frustration upon arriving at the specified time only to learn that the bus arrived thirty minutes earlier or will be forty-five minutes late. Camps can avoid this scenario by maintaining ongoing contact with drivers, and periodically updating camp families, via e-mail, text message, and cell phone. Not only will parents arrive on time, they will perceive the camp to be “on top” of things.
7. Give Camp Families Something to Talk About
“How are the kids?” is one of the most common conversation starters. Unfortunately, beyond the fact that “[name of child] is ‘doing great’ at Camp in [name of state],” parents have little information with which to formulate a response. They hear little or nothing from their kids, most of whom abhor letter writing. Camps are left to fill the void and should do so using every means at their disposal to communicate with parents about all the great happenings at camp. Day camps should send home daily or weekly newsletters. Overnight camps should post frequent, online newsletters using the tools available through the online camp management software or photo posting services.
8. Cultivate Your Alumni
It is difficult to convince today’s parents to value the “relationship skills,” “healthy risk taking,” and “life lessons” that are at the core of the traditional summer camp experience. Most parents today prefer that their children use the summer to achieve some concrete benefit by focusing on a favored sport or area of special interest. While ACA works to adjust these perceptions,
camps with empty beds should focus their recruiting efforts on the one constituency already sold on the merits of their camp — the camp’s alumni. Most nonprofit camps already cultivate their alumni for fund-raising purposes; however, too many others, of all types, either ignore their alumni or pay them little heed. A strong alumni outreach program generates new campers. Find your alumni, reach out to them, and cultivate them.
Alumni outreach should follow a simple, logical progression. First, identify a diligent, persistent and meticulous person to spearhead the effort. Most camps have a twenty-something “lifer” who wants to be involved with camp year-round. Hire him or her, or someone else, at a modest, part-time wage and empower them to gather information, write alumni newsletters, moderate alumni chat rooms on Facebook or other social networking sites, and act as the main alumni contact.
Second, select and activate an alumni database. Use the alumni module in your camp’s software package or license a standalone program. Next, create an alumni page on your Web site and link that page to your alumni database. Then, find every alumni name you can. Check cabin graffiti, old yearbooks, prior owners or directors, old photos, and any other source you can identify. Enter the names and any other person-specific information you’ve gathered in your database. Send out periodic mailings and e-mails inviting alumni to register in your alumni database. Entice them with interesting news and notes. Every outreach effort will generate activity on your alumni Web site, so make the contacts frequent. Celebrate anniversaries, new buildings, dedications, retirements, anything of significance to alumni. Once you’ve established a large contact list, start organizing reunions, gatherings, and an alumni scholarship fund. Alumni and their friends will eventually begin to contact you to discuss enrolling their children in your camp.
9. Attend to, Maintain, Optimize, and Advertise Your Web Site
Apart from the quality of the camp experience you provide, and the positive buzz that generates, your Web site is your most important marketing tool. Almost every prospect visits your Web site at some point during the sales process. It’s the first place a parent will go after hearing raves from a friend or co-worker. If your Web site is disappointing, you’ve jeopardized a sales opportunity. For guidance on the look and feel of your Web site, hire a designer, read the many excellent publications on camp Web site design, or do both. In addition, make sure to keep your Web content current. Avoid the embarrassment of showing last year’s dates, tuition rates, and information.
Once you have a current, well-designed site, it’s important to drive traffic and prospective families to the site. Do this in several ways. First, make your Web address part of your identity. Put it on your letterhead, newsletters, e-mails, office door, and, especially, in your advertising.
Second, analyze the paid directories (KidsCamps, mysummercamps, camppage, etc.) and advertise on the ones that best meet your needs. List the ten or twenty search queries that prospects use to find your camp and enter the queries on the Google search engine. For example, if you run a Christian-based sports camp for boys in Oklahoma, type “Christian boys sports camp Oklahoma” in the Google search bar. Print out the top ten search results for each query. Determine which directories appear most frequently at the top of the Google search results. Only advertise on the highest rated directories and search engines — i.e., Google. More than 80 percent of all camp-related searches are done via Google.
Third, analyze your own Web site’s Google search rankings for the same, commonly used terms. Determine your rank for terms likely to bring you qualified prospects. Focus on narrow, targeted terms and not broad, general terms like “summer camp” or “camp.” Then, optimize your Web site for the terms that are likely to bring you strong prospects. If you can afford to, hire a Web optimization firm to get your camp onto the first page of your preferred free searches. Purchase the appropriate Google AdWords. If you are unfamiliar with AdWords, speak with a Google sales representative.
10. Measure and Analyze the Effectiveness of Your Marketing Efforts
Always ask prospective camp families how they found you — and track their answers. Calculate how many leads and enrolled campers generated from each source. Adjust your marketing accordingly. For example, if one Internet ad costs $850 and generates twenty leads and no campers, and another costs $250 and generates fifty leads and five campers, eliminate the costlier ad, and purchase a larger ad on the other site.
11. Use the Funnel Approach
Great organizations, including camps, differentiate with whom they work. Analyze prospects on a variety of criteria — home state, referral source, and alumni connections, family composition (e.g., all boys, boys and girls) — and determine which are more likely to enroll. Treat all prospects well, but give priority to the highest rated. For example, your best tour guide should accompany your highest rated prospects on tour.
12. Eliminate Fracture Points from the Sales Process
The sales process “fractures” when you lose touch with a prospective customer after a contact. Strive to maintain continuous contact with every prospect until they either enroll or go elsewhere. Highlighted below are several, common fracture points and ways to eliminate them.
The sales process fractures when a prospect first calls and reaches an answering machine. Eliminate this fracture point by answering the phone. If you leave your office, transfer your calls to a cell phone. If you go on vacation, transfer your calls to your assistant. Answer calls at night. If you are not able to talk, take a number and arrange for a call-back time. The same goes for your e-mails. Check them and respond promptly.
Quick follow-up is essential. Don’t wait more than a day or two to call after sending a brochure. Avoid appearing nonresponsive, particularly when others call right away and try to take the prospect off the market. Likewise, follow up quickly after the camp tour. Don’t wait for summer to end and let the prospect sign on at another camp in the interim.
The re-enrollment application can also fracture the sales process. Returning families often “sit on” the application because they don’t want to take the time to complete it. Eliminate this fracture point by offering online registration, which enables a returning family to re-enroll using a pre-populated, online form.
Though they own valuable recreational real estate in the region, the families who run summer camps in New England aren’t anxious to cash out to the highest bidder when they retire and see their properties redeveloped into luxury resorts or vacation getaways. Many owners instead would like to keep the camps in the “family,” — their children, other relatives, or former campers for whom the camp experience is integral to their lives.
And apparently it’s not hard to find them. For every privately owned camp for sale, there are about 30 potential buyers available who are interested in keeping them as camps, said Jim Earley, owner of New England Camp Realty in Westwood. Early said most owners would rather sell to other camp owners to continue the camp’s mission. “I’ve never met a camp director who just wanted to bail out for the top dollar,” he said. “Then there’s the emotional factor . The owners would hate to see the campfire bulldozed.”
Later, the article highlighted CampGroup and referenced me. Here’s the pertinent excerpt “There is another alternative besides selling within the camp family or on the open market. CampGroup LLC is a family-owned company that buys and operates camps throughout the Northeast. Started in 1998 by the father and son team of Bruce Zenkel, 73, and Dan Zenkel, 48, now the firm’s chief executive, CampGroup has 10 camps in its portfolio. If a camp is financially sound, Dan Zenkel said, the company keeps original owners on as directors. CampGroup focuses on the business side — bookkeeping, budgeting, purchasing, legal issues. The company views its role as “relieving the stress” so the former owners can “continue to act as owners,” he said. The Zenkels too camped in their boyhoods. Bruce Zenkel attended Camp Winadu in the Berkshires, which his company now owns. Dan Zenkel attended various camps for nine years. Still, CampGroup’s place in the industry is unsettling to some.”
So, what would the writer say now. The article was written at the height of the economic boom, when loans were easy to come by and the stock market was flush. Are their 30 buyers now for every seller? I doubt it. I think there are many fewer camp buyers and many more sellers. Also, the real estate development cash out alternative is no longer there (at least for now), since the banks don’t seem to want to lend. So there better be some willing camp buyers or these properties are going to go fallow. Then, where are the kids going to go. Whatever you think of CampGroup, it saved a lot of camps and made the industry stronger. To the extent it was unsettling, it was because it arose, in part, from a recognition that the mom and pop business of camp, was not going to survive much longer. Too bad there aren’t more CampGroup’s out there.
I have done a lot of thinking about the direction of the summer camp industry. Traditional private camps and, in particular, resident camps, typically provide a wide variety activities and attempt to foster character development, intelligent risk taking, leadership, responsibility, empathy and other important values. Camps do so, in large part, through having campers live together in cabins with several young adult counselors who serve as role models and leaders. There are also many camp-wide activities, such as campfires and all-camp competitions, songfests and the like, that foster the same values.
Over the past few years, many parents and campers have begun to discount the character growth that traditional camps offer and instead have sought out experiences that provide some sort of immediate benefit. While some, including me, view this as unfortunate, it seems to reflect the reality of our increasingly competitive and specialized society. Parents want to know how camp will help their kids in the short term by improving their skills in a particular area, whether it be soccer, web design or movie making. Campers want to pursue their own interests, not be forced to partake in activities that they’ve never tried and have no interest in trying. As a result, the growth in camping has been in specialty camps which focus on one particular activity. Unlike the vast majority of the traditional camps that I have described, the specialty camps are generally located in facilities, like colleges and secondary schools, where campers are housed, 2 x 2 in dorms. These settings do not allow for cabin life with counselor role models, and therefore can not promote character development in the same way that a “traditional” camp can.
I believe that summer camp must be transformed to meet the market demand for specialized or affinitized experiences while, at the same time, exposing as many children to what is best about camp. Many who would not consider a “traditional” camp are likely to consider and attend a “specialty” camp which is also traditional. In this way, camps can evolve and grow.
Camp Marketing Consulting
Marketing your summer camp or camp business is now more important than ever. 94% of Chief Marketing Officers believe that “a tough economic period is precisely the time when marketing plays a key role.” *
Whether you are CEO of a publicly traded company, owner of a summer camp program or manufacturer of camping equipment, the same marketing rule applies: Define Your Audience! The Camp Professionals are experts in traditional and online marketing and understand that camp owners and suppliers simultaneously market to several audiences at once. Whether you want to reach camp parents, campers, alumni or staff, we can help you define your niche and develop a marketing strategy specifically designed to reach your targeted audiences.
The Camp Professionals’ Marketing Services Include:
Brand Awareness
Traditional Marketing
Online Marketing
Search Engine Optimization
Social Media
Camp Fair/Trade Show Boot Camp
Pubic Relations
It’s no secret that marketing your summer camp is essential for increasing your enrollment rates. As a digital marketing agency that promotes summer camps, one of the most common questions we hear is “How should I market my summer camp?” In this article, we’ll break-down this all-important question based on years of experience helping summer camps in Albany, Saratoga, the Adirondacks, and beyond get found online.
When is the Right Time to Market Summer Camps?
Ideally, you should be marketing your camp year-round, especially to parents and kids when they’re leaving camp and those magical experiences are fresh in their mind.
The best time to aggressively amp up advertising for your summer camp is late Winter – early Spring because this is when many parents are thinking about summer break and what their kids will be doing when school is out. In our experience, if a summer camp still needs registrations and hasn’t stepped-up their online advertising by March then they’re missing out on a huge opportunity.
What Are the Best Marketing Strategies for Summer Camps?
When it comes to marketing your summer camp there really are countless options at your disposal. The question now is, which options are going to give you the best return on your investment?
Some of the best places to promote your camp online range from your website to social media platforms to local websites that attract a relevant, geographically-targeted audience.
1. Invest in Your Website
Your website is typically the first place parents and kids will go to learn about your programs, read FAQs, watch videos, and see what makes your camp the best. Some of the best summer camp websites share several powerful characteristics, including:
Engaging Photos and Videos
Detailed Parent & Camper FAQs
Strategically Placed Info Request & Registration Forms
Mobile-friendly Responsive Design
2. Social Media Marketing
Facebook is one of the obvious channels for social media marketing because, as you might’ve heard, “everyone and their mother” is on this site. However, Facebook has been making it harder for businesses to reach their Page followers organically. To get your posts in front of more people you may need to “boost” your posts or run an ad in the newsfeed. Facebook advertising can be incredibly cost-effective and the advanced targeting features make it a powerful tool for reaching the right audience at the right time.
Kids can have a big influence over the decision when they tell parents where they want to go this summer, so make sure you have a strong presence on the platforms where kids are currently spending their time online. Today, these platforms would include Snapchat and Instagram, to name a few.
3. Email Marketing
Remember all those parents who enrolled their children at your camp last year? Keep in touch with them by running an email marketing campaign that promotes your camp specials, what to expect this summer, and reinforces what makes you the best camp for their kids.
Email marketing is still one of the most effective ways to reach people so it’s important to keep growing your list of subscribers. Over time, your new subscribers may turn in to new customers. A few great options for growing your email list are giveaways, contests, and adding an email sign-up form to your website.
4. Local or Regional Websites
When it comes to advertising to your local audience, try promoting your camp on local websites. We recommend looking for sites that your target audience is most likely to visit so that your display ad, listing, or sponsored content is seen by people who would find it relevant.
For example, Albany.com has a Summer Camp Guide that attracts a local audience who’s searching for summer camps in Albany, Latham, Schenectady, and the surrounding parts of the Capital District.
albany ny albany.com summer camp guide
Local summer camps featured in the Albany Summer Camp Guide on Albany.com
This Summer Camp Guide received more than 10,000 views in 2016. While that number may not appear jaw-dropping at first glance, here’s why it’s actually quite powerful: the Albany Summer Camp Guide primarily attracts visitors who are in upstate New York. Because 90% of the traffic is local, these visitors are more likely to find your ad relevant as compared to, say, visitors who are outside New York and too far away geographically to send their children to your camp.
Additionally, if you’re trying to reach parents who are searching for summer camps in Saratoga Springs or Lake George, check out our Saratoga.com Summer Camp Guide and LakeGeorge.com Summer Camp Guide.
5. Influencer Marketing
Think about the trusted names, brands, and organizations in the summer camp industry- from industry associations to popular bloggers who have massive followings on Facebook, Instagram, and other platforms. Because these voices could potentially influence parents’ decisions, your camp might benefit from getting a mention, article, or review on those sites or social media accounts.
How Much Should Summer Camps Spend on Marketing and Advertising?
Based on our experiences promoting summer camps in Albany, Saratoga, Lake George, and the greater Adirondacks, camps should spend 10-20% of their expected gross revenue on marketing and advertising. Every camp is different, and how much you choose to spend depends in part on how aggressively you want to promote your camp.
Need Help Marketing Your Summer Camp Online?
Contact us today for a free 15-minute review of your plan and get recommendations from our Digital Marketing Strategists!
Website Design for Summer Camps
Explore how SEO and mobile-friendly website design can inspire more adventures for your summer camp
Much like schools, summer camps have a variety of audiences who each need something different from their websites. Mannix works hard to capture the excitement and adventure of summer camp in its website designs, offering something for prospective families, current families, and the kid in us all. For campers, the website should be a scrapbook of adventures and explorations. For parents and guardians, the website must inspire trust in the camp, its activities, and its staff. And for the summer camp administration, the site is a resource and a place to create community with current and former campers and their families.
Campers and their parents are on mobile devices more than desktop computers. Mannix’s responsive website designs make sure your site looks great after school and before soccer.
Our first question when we speak with a client is “What are your goals?”
The goals for every program are different. We do not have a preset list of services we push on our clients. Our approach is to work with you as one of your staff to support you in areas you think need improvement.
Retaining Current Campers for next summer
Building Their Referral Base from Current Families
Increasing Internet Enrollments
Gain Data Insight to Lower Cost Per Acquisition
Analytics Help to Target Regions and Increase Enrollments
If there is something not on our list give us a call, 520-981-9099
We have helped camps double their internet in just one year, what can we do for you?
Get your focus back on camp and let us help produce the results and campers you need, so you can concentrate on providing the ultimate camping experience.
Let our Camp Marketing Specialists, who understand the industry and have nearly two decades of experience in the camping arena, take the business heat off your hands this summer, so you can concentrate on creating unforgettable memories for your campers. From web marketing to being a great resource for new ideas, Newtek Camps is ready to be your partner in Summer.
Camp Marketing Consulting
Marketing your summer camp or camp business is now more important than ever. 94% of Chief Marketing Officers believe that “a tough economic period is precisely the time when marketing plays a key role.” *
Whether you are CEO of a publicly traded company, owner of a summer camp program or manufacturer of camping equipment, the same marketing rule applies: Define Your Audience! The Camp Professionals are experts in traditional and online marketing and understand that camp owners and suppliers simultaneously market to several audiences at once. Whether you want to reach camp parents, campers, alumni or staff, we can help you define your niche and develop a marketing strategy specifically designed to reach your targeted audiences.
The Camp Professionals’ Marketing Services Include:
Brand Awareness
Traditional Marketing
Online Marketing
Search Engine Optimization
Social Media
Camp Fair/Trade Show Boot Camp
Pubic Relations
WHY CAMP OWNERS BENEFIT FROM MARKETING HELP
Posted on: February 5, 2017 Written by: Maverick Categorized in: Camp Marketing
It is the case that a camp owner wears many hats and has multiple responsibilities. In many cases they are the strongest resources a camp has. With years of experience there is little a camp owner has not seen.
In our experience Camp Owners are great a running a camp but in a world with an ever changing marketing landscape it is easy to throw money away. We can help not only to take one more responsibility off your plate, but we can help to ensure you are getting the best bang for your buck in resources and cash money advertising spend. There are free resources many camps can tap into online to increase their enrollment. We can manage even the most modest advertising budget to ensure you see a strong Return On Investment(ROI).
So much of what we do comes down to your ROI. What does your marketing ROI look like now? What are you looking to grow to in the next summer? When you spend $100 in advertising are you getting $100 back? $200? or even $1,000?
Contact us today to learn more about how we have helped camps to double their internet enrollment and effectively manage online advertising to see an increase in ROI in as little as one summer.
About Me
Hello, I'm Jeny. With more than 20 years’ experience in marketing strategy, brand positioning, and content development, I collaborate with clients to develop stragies and action plans to streamline their marketing and improve their sales.