When it comes to welcoming new members to your member association, a well-crafted introduction email series can make all the difference. According...
Email Marketing
Maximizing Your Membership Engagement: The Power of a Mid-Year Message
One of the content marketing items I typically recommend to association clients is the creation of a mid-year message from leadership. Similar to...
Boosting Your Association’s Email Open Rates with These Six Content Tips
Email is a powerful and effective tool for associations to reach out to their members with pertinent information. However, with the influx of emails...
Email Marketing still relevant and still working
With so much emphasis these days on social media, people tend to forget marketing power does exist elsewhere. Would you like to communicate a...
About Me
Hello, I'm Jeny. With more than 20 years of experience in marketing strategy, brand positioning, and content development, I collaborate with clients to develop strategies and action plans to streamline their marketing and achieve their goals.