In today’s market of choice, choice, choice, product marketers have a difficult task to not just get on the retailers’ shelf, they need to get on a customer’s mental brand shelf. That’s called brand positioning.

In today’s market of choice, choice, choice, product marketers have a difficult task to not just get on the retailers’ shelf, they need to get on a customer’s mental brand shelf. That’s called brand positioning.
Have you ever just stared at an aisle in a mass retailer overwhelmed by the proliferation of products? We all have our "go to" brands but especially...
Coffee was especially strong this morning so I've been sitting here brainstorming ideas of local events - ideas that could be a draw for both local...
It's that time of year for farmers markets to open - are you ready for the competition? Eye-catching display in the works to lure over those...
I'm challenging you and I'm challenging myself — let's attract some new business. Just putting some forward motion and focus on business...