local business

Retail Marketing: Making An Impact

Retail Marketing: Making An Impact

In today’s market of choice, choice, choice, product marketers have a difficult task to not just get on the retailers’ shelf, they need to get on a customer’s mental brand shelf. That’s called brand positioning.

Retail Marketing: Making An Impact

Retail Marketing: Making An Impact

Have you ever just stared at an aisle in a mass retailer overwhelmed by the proliferation of products? We all have our "go to" brands but especially...

15 Local Event Ideas

15 Local Event Ideas

Coffee was especially strong this morning so I've been sitting here brainstorming ideas of local events - ideas that could be a draw for both local...

Farmers Market Booth Ideas

Farmers Market Booth Ideas

It's that time of year for farmers markets to open - are you ready for the competition? Eye-catching display in the works to lure over those...

About Me

Hello, I'm Jeny. With more than 20 years’ experience in marketing strategy, brand positioning, and content development, I collaborate with clients to develop stragies and action plans to streamline their marketing and improve their sales.

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