In today’s market of choice, choice, choice, product marketers have a difficult task to not just get on the retailers’ shelf, they need to get on a customer’s mental brand shelf. That’s called brand positioning.
local business
Retail Marketing: Making An Impact
Have you ever just stared at an aisle in a mass retailer overwhelmed by the proliferation of products? We all have our "go to" brands but especially...
15 Local Event Ideas
Coffee was especially strong this morning so I've been sitting here brainstorming ideas of local events - ideas that could be a draw for both local...
Farmers Market Booth Ideas
It's that time of year for farmers markets to open - are you ready for the competition? Eye-catching display in the works to lure over those...
Attracting Business: 5 Steps for Tomorrow
I'm challenging you and I'm challenging myself — let's attract some new business. Just putting some forward motion and focus on business...
About Me
Hello, I'm Jeny. With more than 20 years of experience in marketing strategy, brand positioning, and content development, I collaborate with clients to develop strategies and action plans to streamline their marketing and achieve their goals.