#SensibleBranding

Maximizing Your Business Reputation

Maximizing Your Business Reputation

Here’s the thing — you can get clients and prospects spreading word of mouth for your business but you cannot control what they say as a business owner.

4 Tips to Avoid Getting Sidetracked

4 Tips to Avoid Getting Sidetracked

54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals. Below are five ideas to help improve the alignment between your goals and Instagram.

Retail Marketing: Making An Impact

Retail Marketing: Making An Impact

In today’s market of choice, choice, choice, product marketers have a difficult task to not just get on the retailers’ shelf, they need to get on a customer’s mental brand shelf. That’s called brand positioning.

#TipTuesday | Get a little personal

#TipTuesday | Get a little personal

As the end of year draws to a close, there are a few blog post topics that are always popular and well-received by prospective audiences. Be a...

Retail Marketing: Making An Impact

Retail Marketing: Making An Impact

Have you ever just stared at an aisle in a mass retailer overwhelmed by the proliferation of products? We all have our "go to" brands but especially...

About Me

Hello, I'm Jeny. With more than 20 years’ experience in marketing strategy, brand positioning, and content development, I collaborate with clients to develop stragies and action plans to streamline their marketing and improve their sales.

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