Here’s the thing — you can get clients and prospects spreading word of mouth for your business but you cannot control what they say as a business owner.
#SensibleBranding
4 Tips to Avoid Getting Sidetracked
54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals. Below are five ideas to help improve the alignment between your goals and Instagram.
Retail Marketing: Making An Impact
In today’s market of choice, choice, choice, product marketers have a difficult task to not just get on the retailers’ shelf, they need to get on a customer’s mental brand shelf. That’s called brand positioning.
Creating Brand Believers: Ten Places To Seek Them
What if everyone you told about your business came to fall in love with it? You would be unstoppable, yes? Vacations in exotic locales. Lucrative...
Best Content for Client Retention
Seven easy ways to maintain client relationships with content.
Instagram and your Marketing Goals: 5 Best Practices
54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals. Below are five ideas to help improve the alignment between your goals and Instagram.
#TipTuesday | Get a little personal
As the end of year draws to a close, there are a few blog post topics that are always popular and well-received by prospective audiences. Be a...
#TipTuesday | Keep Your Social Media Simple
Every now and then I need to remind myself of one very helpful thing: You do not have to be on every social media site. And neither do you. Yes, I...
#TipTuesday | Narrow your "share" buttons
Are your posts not getting the level of shares you'd like? I'd like you to try this experiment for the next month and see how it works for you....
Retail Marketing: Making An Impact
Have you ever just stared at an aisle in a mass retailer overwhelmed by the proliferation of products? We all have our "go to" brands but especially...
About Me
Hello, I'm Jeny. With more than 20 years’ experience in marketing strategy, brand positioning, and content development, I collaborate with clients to develop stragies and action plans to streamline their marketing and improve their sales.