A skilled marketing professional, content creator and self-motivated problem-solver with experience in corporate, agency and non-profit environments. I am driven to find the most effective way to communicate and engage audiences, love a creative challenge and enjoy collaborating with colleagues and clients.
Thanks to the remarkable changes in both communication methods and technology over the last two decades, I have enjoyed multiple opportunities to learn new skillsets and have taken on a variety of challenges. My mindset has always been to keep an eye on the bigger picture while getting “hands on” with details so I can truly see how a new strategy or tactic could benefit and strengthen communications.
- Marketing Strategy
- Visual Communications
- Content Development
Additional Strengths include
- Account/Project Management
- Campaign Measurement/ROI
- Cause/Seasonal Marketing
- Email & Database Management
- Market Research/Analysis
- Stakeholder Communications
- Strategic Planning
- Web Content/Development
Comfortable on both PC and Mac systems
- Design: Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, Spark), Visme.
- CMS: WordPress, HTML, CSS, Divi, Elementor
- SEO: Yoast SEO, SEMrush, Moz.
- Data Viz: Power BI, Tableau.
- Analytics: Adobe, GA4, Google Data Studio.
Energy-Related Brand Experience
Relevant Work – Copy & Design
Taking disparate visuals from client and recreating for greater use and consistency in look for use in collateral and online.
Not only did I format these slides but their content is my own. They were used in presenting to clients.
Social Media Visuals
For both these clients, I was responsible for formatting, copy and content strategy. For Ethernet Alliance, we improved their open rate by 5% in 6 months.
Infographics & Other Visualizations
Academic project results from 4-year study. In addition to producing this mapping, a website was built with an interactive version of the stigma map, both completed by me.
Virginia-based PR agency. Remote work location.
Plan and execute visual concepts for a variety of B2B tech clients and associations. Ability to turn copy into clear, compelling marketing designs in a fast-paced environment.
Designed and implemented 60-day test program highlighting how older, owned educational resources could be promoted on various platforms and garner new interest – averaged 86% more views/downloads.
Managed all aspects of weekly MailChimp email campaigns and list segmentation for 39,000-member association.
Develop and manage website-related projects including audits and site refreshes.
Working knowledge of web and mobile standards and how they inform digital output.
The Khaki Giraffe
Marketing consultancy. Prescott, AZ.
Offer marketing strategy, content creation and website services to local non-profits and independent businesses. Responsible for publishing and pushing content daily on multiple digital platforms, including email, blogs and social networks.
Smart Grid Interoperability Panel
Executive Marketing Administrator
Organization defining a smarter electric grid. Remote work location.
Provided a mixture of marketing and communication services including graphic design, website copyediting, enewsletter writing and formatting, developing event messaging, and creating on-brand materials.
See previous position as this was a continuation of duties for this association.
Client Communications Coordinator
Engineering consultancy. Knoxville, TN.
Managed EnerNex’s push marketing to clients (i.e. quarterly newsletter, survey).
Primary client was the National Institute of Standards and Technology (NIST) and the Smart Grid Interoperability Panel (SGIP), a government-funded membership organization launched in Fall 2009. Served as main point of contact for SGIP Members — 1,900 individuals in 770 organizations worldwide from 22 power stakeholder categories.
- Created and delivered external communications, including newsletters, PowerPoint presentations, collateral, client reports; press releases.
- Publicized SGIP’s work via online, email, social media and trade outlets.
- Developed member application process and managed membership database.
- Represented SGIP at stakeholder meetings, industry conferences, trade shows.
- Supervised two administrative assistants and communicated pertinent, as-needed details to client project team of approximately 20 members, 10 NIST clients, 26 Governing Board Members and three Plenary Officers.
Senior Client Consultant
Advertising agency specialized in energy and the environment. Knoxville, TN.
Managed day-to-day marketing needs of three utilities and their energy efficiency efforts with state sanctioned measurements to accomplish.
Assisted clients in leveraging digital and social tools to further engage their markets in ways that lead to improved relevance, affinity and preference.
Developed cost-effective, grassroots, two-city test marketing plan for leading international brand of gardening and crafting tools.
Sought opportunities to develop business with existing and new potential clients.
Senior Manager, Account Services
Advertising agency. Phoenix, AZ.
Led execution on programs ranging from strategic brand planning to direct-response campaigns for national brands with billings worth total of $5+M. Within first six months, successfully managed marketing needs (menus, print ads, emails) of two hotel rebranding launches, one hotel renovation and three restaurant openings.
Account Services Director
Advertising agency. Phoenix, AZ.
Led Snapware packaging design for five brand extensions and two new lines (revenue growth of $8M to $50M within two years).
Collaborated with outside vendors (Costco, Target) on parameters for pallet and product packaging; directed team accordingly.
Hands-on involvement in each phase of client business, from campaign strategy through execution and measurement.
Responsible for setting budgets and forecasts, developing estimates and managing estimated vs. actual costs for all clients.
Created agency systems including client orientation, brainstorm facilitation, account management and a 360-degree communications methodology.
Education & Certifications
Bachelor of Arts in Journalism
Michigan State University, East Lansing, MI.
Emphasis: Broadcasting. Cognates: Spanish, Criminal Justice
Certificate in Storytelling and Content Strategy
University of Washington, Seattle, WA
Professional Certified Marketer
Certification mark from American Marketing Association
Sandler Sales Training
18-month program from Conquest Training Systems, Phoenix, AZ.