Jeny Dowlin

Academic project results from 4-year study. In addition to producing this mapping, a website was built with an interactive version of the stigma map, both completed by me.

Interprose

Creative Director

Visual Communications

Graphic Designer

Virginia-based PR agency. Remote work location.
Plan and execute visual concepts for a variety of B2B tech clients and associations. Ability to turn copy into clear, compelling marketing designs in a fast-paced environment.
Designed and implemented 60-day test program highlighting how older, owned educational resources could be promoted on various platforms and garner new interest – averaged 86% more views/downloads.
Managed all aspects of weekly MailChimp email campaigns and list segmentation for 39,000-member association.
Develop and manage website-related projects including audits and site refreshes.
Working knowledge of web and mobile standards and how they inform digital output.

The Khaki Giraffe

Principal Consultant

Marketing consultancy. Prescott, AZ.
Offer marketing strategy, content creation and website services to local non-profits and independent businesses. Responsible for publishing and pushing content daily on multiple digital platforms, including email, blogs and social networks.

Smart Grid Interoperability Panel

Executive Marketing Administrator

Organization defining a smarter electric grid. Remote work location.
Provided a mixture of marketing and communication services including graphic design, website copyediting, enewsletter writing and formatting, developing event messaging, and creating on-brand materials.
See previous position as this was a continuation of duties for this association.

EnerNex

Client Communications Coordinator

Engineering consultancy. Knoxville, TN.
Managed EnerNex’s push marketing to clients (i.e. quarterly newsletter, survey).
Primary client was the National Institute of Standards and Technology (NIST) and the Smart Grid Interoperability Panel (SGIP), a government-funded membership organization launched in Fall 2009. Served as main point of contact for SGIP Members — 1,900 individuals in 770 organizations worldwide from 22 power stakeholder categories.

• Created and delivered external communications, including newsletters, PowerPoint presentations, collateral, client reports; press releases.
• Publicized SGIP’s work via online, email, social media and trade outlets.
• Developed member application process and managed membership database.
• Represented SGIP at stakeholder meetings, industry conferences, trade shows.
• Supervised two administrative assistants and communicated pertinent, as-needed details to client project team of approximately 20 members, 10 NIST clients, 26 Governing Board Members and three Plenary Officers.

Shelton Group

Senior Client Consultant

Advertising agency specialized in energy and the environment. Knoxville, TN.
Managed day-to-day marketing needs of three utilities and their energy efficiency efforts with state sanctioned measurements to accomplish.
Assisted clients in leveraging digital and social tools to further engage their markets in ways that lead to improved relevance, affinity and preference.
Developed cost-effective, grassroots, two-city test marketing plan for leading international brand of gardening and crafting tools.
Sought opportunities to develop business with existing and new potential clients.

Moses Anshell

Senior Manager, Account Services

Advertising agency. Phoenix, AZ.
Led execution on programs ranging from strategic brand planning to direct-response campaigns for national brands with billings worth total of $5+M. Within first six months, successfully managed marketing needs (menus, print ads, emails) of two hotel rebranding launches, one hotel renovation and three restaurant openings.

Revolution Agency

Account Services Director

Advertising agency. Phoenix, AZ.
Led Snapware packaging design for five brand extensions and two new lines (revenue growth of $8M to $50M within two years).
Collaborated with outside vendors (Costco, Target) on parameters for pallet and product packaging; directed team accordingly.
Hands-on involvement in each phase of client business, from campaign strategy through execution and measurement.
Responsible for setting budgets and forecasts, developing estimates and managing estimated vs. actual costs for all clients.
Created agency systems including client orientation, brainstorm facilitation, account management and a 360-degree communications methodology.