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As we head into Memorial Day weekend and what alwa As we head into Memorial Day weekend and what always feels like the start of summer, I was musing on how marketing is so much like camping… First of all, just like camping, marketing requires a lot of preparation and planning. We can't just show up to a campsite or a marketing campaign without doing our homework first. We need to make sure we have all the necessary equipment and resources before we can even think about getting started. Both require contingency plans. No camping trip or marketing campaign goes exactly according to plan. We might encounter a sudden downpour, a bear wandering into our campsite, or a competitor launching a similar product or service. The key to success in either scenario is to be adaptable and creative to overcome any obstacle. Storytelling keeps people entertained. Whether around the campfire or on social media, stories help create a memorable experience for those involved, connecting teller to audience. By weaving together facts, emotions, and experiences, we can create a narrative that resonates with our audience, be they fellow campers or potential customers. It takes a team for success. Just like camping, marketing is an adventure that requires a diverse set of skills and expertise to navigate through challenges and reach our desired outcome. In both, there is a division of labor and responsibilities based on individual strengths to maximize our collective impact. Lastly, both camping and marketing require a willingness to take risks, embrace uncertainty, and trust in our own abilities. Whether pitching a new product or pitching a tent in the wilderness, success ultimately comes down to having confidence in ourself and our team. So pack up your gear (and your plan!) and get ready for an adventure! #storytelling #marketing
The two best kids ever! Happy Mother’s Day to al The two best kids ever! Happy Mother’s Day to all!
Today is World Circus Day! 🎩🤡 Ever wondered Today is World Circus Day! 🎩🤡 Ever wondered what you might be if you ran off and joined the circus? Now is your chance! I'm not sure I could be a contortionist but I could pull off the name "Juno." I believe in my heart though I'm more of a fortuneteller or fire-eater. 😊 At any rate, happy Monday! Enjoy and please share your answer in the comments! #worldcircusday #circus #circusinspiration #namegenerator
Last egg hunt he says so we made it extra challeng Last egg hunt he says so we made it extra challenging! Hope your Sunday is just as sunny and beautiful as ours! Love and Happy Easter 🐰🐣
One of the most empowering words to me is sisterho One of the most empowering words to me is sisterhood. I've been blessed to experience it in many moments and places in my life... dorm life, sorority life, bridesmaid duties, with coworkers, with fellow volunteers in a cause and with actual family. I believe in our power as women to lift each other up, celebrate each other, and lend a helping hand or shoulder in times of need. This is the power and spectacular beauty of sisterhood. May we continue to support and empower one another because together, we can achieve anything. "Sisterhood is the essence of all the wisdom of the ages, distilled into a single word. You cannot see sisterhood, neither can you hear it nor taste it. But you can feel it a hundred times a day.” #WomenSupportingWomen #Sisterhood #womenwednesday
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As we head into Memorial Day weekend and what alwa As we head into Memorial Day weekend and what always feels like the start of summer, I was musing on how marketing is so much like camping… First of all, just like camping, marketing requires a lot of preparation and planning. We can't just show up to a campsite or a marketing campaign without doing our homework first. We need to make sure we have all the necessary equipment and resources before we can even think about getting started. Both require contingency plans. No camping trip or marketing campaign goes exactly according to plan. We might encounter a sudden downpour, a bear wandering into our campsite, or a competitor launching a similar product or service. The key to success in either scenario is to be adaptable and creative to overcome any obstacle. Storytelling keeps people entertained. Whether around the campfire or on social media, stories help create a memorable experience for those involved, connecting teller to audience. By weaving together facts, emotions, and experiences, we can create a narrative that resonates with our audience, be they fellow campers or potential customers. It takes a team for success. Just like camping, marketing is an adventure that requires a diverse set of skills and expertise to navigate through challenges and reach our desired outcome. In both, there is a division of labor and responsibilities based on individual strengths to maximize our collective impact. Lastly, both camping and marketing require a willingness to take risks, embrace uncertainty, and trust in our own abilities. Whether pitching a new product or pitching a tent in the wilderness, success ultimately comes down to having confidence in ourself and our team. So pack up your gear (and your plan!) and get ready for an adventure! #storytelling #marketing
The two best kids ever! Happy Mother’s Day to al The two best kids ever! Happy Mother’s Day to all!
FOLLOW @THEKHAKIGIRAFFE

THE KHAKI GIRAFFE

highly strategic • wildly creative

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