Dawkins Campaign

Dawkins Campaign

Nov 28, 2018

Client Example

H. Dawkins Political Run

INITIAL CHALLENGE: Running a local campaign requires a look, website and more.

My first time as a communications manager for a political campaign, the candidate lost his primary by two votes. From development of a logo and tagline of “Gulf Coast Proud” to yard signs and t-shirts, we created a look that was patriotic and bright.

This work led to the opportunity of also developing the county Democrat site and materials or other candidates through the years.

Candidate business cards

Weekly coffee chats were promoted across different social media channels

Example of social media header

Front of postcard mailed to Democrats in area

Carrrie Owens – Communicating Passion

Carrrie Owens – Communicating Passion

Nov 25, 2018

Client Example

Carrie Owens – Communicating Passion

INITIAL CHALLENGE: Needing a blog to showcase industry know-how during job search.

We took six weeks to conduct the TKG Insignia Approach to Personal Branding. I listened and asked a set of questions to help put together a “BrandYou” document citing her passion and strengths in messaging forms that her right audience would stop and take notice.

By the end of our six weeks, we had a clear name for the blog, a brand look, resume and business cards she has continued to love. The fact that this branding still resonants for her years later makes me particularly proud of this project.

P.S. She had a new position within three months. I don’t attribute this to the site but rather the work we did to clarify her voice and knowing her strengths for interviews.

Living Forward with Cherryll Sevy

Living Forward with Cherryll Sevy

Nov 25, 2018

Client Example

Living Forward with Cherryll Sevy

INITIAL CHALLENGE: Needing a website and corporate stationery to launch a second career as writer and speaker.

Because this work was for a “business of one,” we went through the TKG Insignia Approach to Personal Branding. I listened and asked a set of questions to help put together a “BrandYou” document citing her passion and strengths in messaging forms that her right audience respond and engage.

From this documentation, the blog name and signature look and feel was born. Within a month the preliminary site was live. In late 2019, we refreshed the site slightly as content parameters and her business plan change.

With a client retainer in place, the client and I connect and brainstorm every two weeks, I make content updates to the site as needed and I am deeply connected to her goals. This allows me to continue to feed her ideas, proof items for her as needed and more.

Consistent Content

For the past two years (and in the books for 2019), I’ve contributed to the client’s blog posting with an on-going free wallpaper feature. These free items draw people to the site via social media – not to mention they have a strong visual component. In the coming year, we’ll be using the client’s own quotes from her writings on the wallpapers – another way to share her voice.