SITUATION: After job searching on her own for six months with little traction, the client reached out to me for assistance. The challenges included wanting to switch from the corporate side of marketing to an agency environment (typically, the career path is reversed) in a limited regional marketplace for opportunities. When we started, she had one personal blog and several social media.
USING THE INSIGNIA APPROACH: It was important to separate the short-term goal of the next job with creating an authentic brand persona that would have “legs” and carry my client forward as a marketing thoughtleader. There were two different branding concepts we developed, both that reflected her professionalism and timeless elegance as well as a sense of personality and fun.
But “Communicating Passion” – which spoke to both her passion for the industry as well as her perspective of the goal of marketing – was too irresistible to pass up. In addition to resume design, business cards and her new industry-related blog, social media elements were created for consistency.

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