A popular content marketing tool for years, infographics are visually appealing, easy to digest, and highly shareable. But creating an infographic can be a time-consuming and expensive process for your content team. It can take weeks or even months to research, design, and refine your infographic until it’s ready.
Additionally, getting everyone to agree on the content, design, and structure of the infographic can be a challenge. Which is why I’m so dismayed when I see an organization post their infographic once in a blog post and not utilize its material further within presentations, social media, email, etc.
Did you know infographics are 30 times more likely to be read than a complete article? (Source: Venngage)
Strategizing the channels for data visualization is one of the early steps in my content creation process. This way, like LEGO, we can assemble and deconstruct elements of your infographic for multiple purposes. You can reach a wider audience and get more value out of the time and money we spend creating your infographic.
In this blog post, I share five effective ways to repurpose your infographics beyond an original blog post, maximizing their SEO impact and power to reinforce your message across different channels. I’ve ordered them from easiest to implement to more requirements needed.
Way #1: Creating social media posts from infographics
Social media is a powerful tool for promoting your association’s event, content and resources. By creating social media posts from your infographics, you can reach a wider audience, including prospective members, and drive more traffic to your site. Be sure to include a link in your social post to encourage people to visit your site for the full infographic and post. This is a particularly great way to share elements of a member survey or highlight your member benefits.
People like and share infographics three times more than any other content on social media. (Source: MarketingProfs)
Way #2: Turning infographics into presentations
Presentations are a great way to highlight your infographic and educate audiences on the material. Typically, the visuals within an infographic are simple and easy-to-understand so incorporating into presentation deck should be fairly painless. This is also a nice item to provide to members as a boiler plate mini deck, particularly the working group members who may have developed the content. It enables you to help members speak easily and concise on a subject and promote your brand. Be sure to include a call-to-action at the end of your presentation to encourage people to visit your site and join your association.
Another benefit of using presentations is that they can be shared on sites like SlideShare, a popular platform for sharing presentations. By optimizing your presentations with relevant keywords, you can improve your visibility on Slideshare and attract more views.
Way #3: Using infographics in email marketing campaigns
By using infographics in your email newsletters, you are able to spoonfeed key content to members and provide some context around them. It’s a particularly great way to share member survey results with members by share one result in each newsletter.
Social media post graphics can easily be resized to fit within your emails. And even long after an infographic has been released, my clients have found use of infographic elementss to illustrate a point or to provide valuable context for your subscribers.
Compared to other mediums, infographics affect learning and information retention the most, with 61%.
Way #4: Utilizing infographics in print materials
Heading to a trade show or industry conference? Print materials like brochures and flyers are still a popular way to promote your association. By repurposing infographics in your print collateral, you can make them more engaging and memorable.
When using infographics in your print materials, again I recommend breaking the visual elements up to allow for more textual context. Don’t forget to include a call-to-action to encourage people to visit your site for the full infographic and to join your association.
Way #5: Convert your infographics into videos
One of the most engaging types of content, videos are attention-grabbing and highly effective for delivering your association’s messaging. By converting your infographics into videos, you can create a new format that will appeal to a wider audience. Be sure to add captions and a call-to-action to your video to encourage viewers to visit your site.
Another benefit of using videos is that they can be uploaded to YouTube, the world’s second largest search engine. By optimizing your videos with relevant keywords, you can attract more traffic to your site. Once on YouTube, embed your video on your site to improve your website’s SEO. Google likes websites that have a mix of different types of content, so adding videos to your site can provide you a boost in search results and traffic.
BONUS TIP: Submit your infographic to infographic directories
Infographic directories are websites that curate collections of infographics. By submitting your infographics to these directories, you can reach a wider audience and attract more traffic to your site. Some popular infographic placement include Reddit, Daily Infographic, and Cool Infographics. If you create a presentation version, be sure to upload to Slideshare.
When submitting your infographics to infographic directories, make sure to include a link back to your website. This will help you attract more traffic to your site and improve your website’s SEO. You can also use A/B testing to see which directories perform best for your brand.
Repurposing your infographics is a smart way to get more value out of your content marketing efforts. Again to recap:
- Video content: Transform the content of the infographic into an animated or narrated video. Break down the information into a script and use visuals inspired by the infographic to create an engaging video presentation.
- Social media posts: Extract key sections or data points from your infographic and create individual social media posts. This allows you to share bite-sized pieces of information across different platforms.
- Email newsletters: Include sections of the infographic in your email newsletters to catch the attention of your subscribers. Summarize the main points and provide a link to the full infographic for those who want to explore further.
- Presentations and slideshows: Incorporate elements from the infographic into your presentations or slideshows. Use the visuals to support your talking points and make your presentations more engaging.
- Print materials: Repurpose the infographic for print materials such as brochures, posters, or handouts. Adjust the layout and design as needed to fit the dimensions and requirements of the printed medium.
By repurposing your infographics, you can take your content marketing strategy to the next level to achieve even greater success.